1. Introduction

This Privacy Policy explains how Skipee Technologies Ltd ("we", "us" or "our") collects, uses, and protects personal data when you use our website and any mobile applications we operate (the "App"), including applications made available through app distribution platforms such as Google Play and the Apple App Store.

We are committed to protecting your privacy and handling personal data in accordance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR).

2. Who Is Responsible for Your Data

The Data Controller is:

Skipee Technologies Ltd

Greenwood House, Greenwood Court, Skyliner Way, Bury St Edmunds

Suffolk IP32 7GY, United Kingdom

Email: [email protected]

Telephone: +44 (0) 1284 652 280

If you have questions about how your personal data is handled, or wish to exercise your data protection rights, please contact us using the details above.

We may use trusted third-party service providers who process personal data on our behalf in accordance with applicable data protection law.

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Name

• Email address

• Telephone number

• Account information

• Contact and support enquiries

• Uploaded images or files (where functionality allows)

• Billing and invoicing information

• Payment confirmation details and transaction identifiers

• Technical information (IP address, browser type, device type, operating system, app version)

• Usage data and browsing behaviour on our website

• Login activity and security logs

• Approximate location derived from IP address

• Advertising identifiers and cookie data collected via third-party tracking tools (see Section 5a)

We do not collect precise GPS location data unless explicitly stated.

4. How We Collect Your Data

We collect data when you:

• Create an account

• Use our App or website

• Submit enquiries

• Make bookings or purchases

• Upload content

• Communicate with us

• Interact with our website via cookies and tracking technologies

5. How We Use Your Personal Data

We use personal data to:

• Provide and manage our services

• Process bookings and transactions

• Issue invoices

• Provide customer support

• Improve and develop our platform

• Ensure security and prevent fraud

• Comply with legal obligations

• Deliver and measure the effectiveness of advertising campaigns (including via Meta Pixel, Google Analytics, and Google Ads)

• Personalise your experience and show relevant content and advertisements

5a. Tracking Technologies and Advertising

We use the following third-party tools on our website to understand user behaviour and deliver targeted advertising. These tools may set cookies or similar technologies on your device and collect data about your interactions with our website.

Meta Pixel (Facebook Pixel)

We use the Meta Pixel, a tracking tool provided by Meta Platforms Ireland Ltd (and Meta Platforms, Inc. in the USA). The Meta Pixel is a piece of code placed on our website that allows us to:

• Track conversions and actions taken on our website after viewing or clicking a Meta (Facebook/Instagram) advertisement

• Build custom audiences and retargeting lists to show relevant adverts to previous visitors

• Create lookalike audiences for advertising purposes

• Measure the performance and effectiveness of our advertising campaigns

The Meta Pixel collects data including your IP address, browser information, pages visited, actions taken on our website, and — where applicable — whether you are logged into a Meta account. This data is transmitted to and processed by Meta Platforms.

Meta acts as an independent data controller in respect of the data collected via the Pixel. For more information on how Meta uses this data, please see Meta's Data Policy at: https://www.facebook.com/privacy/policy/

The lawful basis for our use of the Meta Pixel is your consent, which you may provide or withdraw via our cookie consent banner.

Google Analytics (GA4)

We use Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Ltd (and Google LLC in the USA). GA4 helps us understand how visitors use our website by collecting information such as pages visited, time spent on pages, traffic sources, and general location (derived from IP address).

Google Analytics uses cookies and similar technologies to collect this data. IP addresses are anonymised by default in GA4. Data may be transferred to and processed by Google on servers outside the UK; appropriate safeguards are in place for such transfers.

For more information, see Google's Privacy Policy at: https://policies.google.com/privacy

The lawful basis for our use of Google Analytics is your consent, which you may provide or withdraw via our cookie consent banner.

Google Ads (Google Ads Conversion Tracking)

We use Google Ads conversion tracking, provided by Google Ireland Ltd. This allows us to measure the effectiveness of our Google Ads campaigns by recording actions taken on our website following a click on one of our advertisements (such as completing a booking or registration).

Google Ads may also be used for remarketing, enabling us to show tailored advertisements to users who have previously visited our website. Google's advertising features use cookies and advertising identifiers to deliver and track ads.

For more information, see Google's Advertising Privacy Policy at: https://policies.google.com/technologies/ads

The lawful basis for our use of Google Ads tracking is your consent, which you may provide or withdraw via our cookie consent banner.

Cookie Consent and Your Choices

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential tracking cookies, including those used by Meta Pixel, Google Analytics, and Google Ads.

You can update your cookie preferences at any time by accessing the cookie settings on our website. You may also opt out of personalised advertising directly through:

• Meta: https://www.facebook.com/adpreferences/

• Google: https://adssettings.google.com/

• Your AdChoices: https://www.youronlinechoices.com/

6. Lawful Bases for Processing

Depending on the purpose of processing, we rely on the following lawful bases under the UK GDPR:

• Contract — where processing is necessary to provide our services to you

• Consent — for marketing communications and tracking/advertising technologies (including Meta Pixel, Google Analytics, and Google Ads)

• Legitimate interests — for fraud prevention, platform security, and improving our services

• Legal obligation — where we are required to process data to comply with applicable law

7. Sharing Your Personal Data

We may share personal data with trusted third parties, including:

• Hosting and infrastructure providers

• Analytics providers (including Google Ireland Ltd)

• Advertising platforms (including Meta Platforms Ireland Ltd and Google Ireland Ltd)

• Payment processors

• Professional advisers (legal, financial, and technical)

• Regulatory authorities or law enforcement where required by law

All third parties are required to process personal data securely and in accordance with applicable data protection law. Where third parties act as independent data controllers (such as Meta and Google in respect of their advertising and analytics services), their own privacy policies apply.

Payment Processing

Payments are processed securely by Stripe Payments Europe Ltd. We do not store or have access to full card details. Stripe acts as an independent data controller for payment processing. We may receive limited information from Stripe, such as transaction confirmations and billing contact details, for record-keeping purposes.

8. International Data Transfers

Some of our service providers, including Meta Platforms, Inc. and Google LLC, may process personal data on servers located outside the UK (including in the United States). Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, such as the UK International Data Transfer Agreement (IDTA) or equivalent standard contractual clauses.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected:

• Enquiries: up to 12 months

• Customer and service records: for the duration of the relationship, plus up to 6 years

• Billing records: minimum 6 years (required for tax compliance)

• Technical and security logs: up to 26 months

• Advertising and analytics data: in accordance with the relevant third-party provider's retention policies (typically up to 26 months for Google Analytics; Meta Pixel data is subject to Meta's data retention terms)

10. Your Data Protection Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you

• Right to rectification — to request correction of inaccurate or incomplete data

• Right to erasure — to request deletion of your personal data in certain circumstances

• Right to restriction — to request that we limit how we use your data

• Right to object — to object to processing based on legitimate interests or for direct marketing

• Right to data portability — to receive your data in a structured, machine-readable format

• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at [email protected].

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at: https://www.ico.org.uk

11. Children's Data

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately so we can take appropriate action.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The most current version will always be available on our website, with the "Last updated" date at the top of the page. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact:

Skipee Technologies Ltd

Email: [email protected]

Telephone: +44 (0) 1284 652 280

Greenwood House, Greenwood Court, Skyliner Way, Bury St Edmunds, Suffolk IP32 7GY, United Kingdom